Better than Social Media Page
How is this better than just having a social media page?
Shawn
Last Update 2 years ago
An online community platform might seem similar to social media groups on the surface. But the reality is that there are some crucial differences between the two that make owning an online brand community a must.
Social media groups are a standard marketing tool, but you do not own or have direct access to your community or follower data. In essence, you are dependent on the social media provider’s customers to spot and join your community. You are dependent on the rules and algorithms the social media provider has in place.
With a community platform, your members are there to hear from you and your organization! It gives you complete ownership and control over your community.